Program Synopsis
The Bachelor in Business Administration (Honours) in Marketing is designed to equip learners with essential management acumen necessary for assuming managerial positions in private as well as public sector organizations. The curriculum is designed to produce graduates who are sensitive to the changing business environmental influences and responsive to new ideas in resolving emerging issues confronting business organizations.
In the inherently competitive business world, the successful companies of today and tomorrow are those that internalize values such as productivity, quality, service, competence, innovation and the like. These core values are incorporated into the program.
In order to qualify for the degree program, a minimum of 102 credit hours of courses is required. Of these, 98 credit hours are prescribed while the remaining 12 credit hours (equivalent to 4 courses) are to be chosen from the respective areas of specialization.
Currently, the Bachelor of Business Administration program allows students the option of specializing in:
- Marketing
- Human Resource Management
- Finance
- International Business
- Information Technology
- General Management
Faculty Requirement
Students without a credit in mathematics at the SSS/SHS level or its equivalent are required to pass OUM's Preparatory Mathematics (SBMA1103).
Program Synopsis
The Bachelor in Business Administration (Honours) in Marketing is designed to equip learners with essential management acumen necessary for assuming managerial positions in private as well as public sector organizations. The curriculum is designed to produce graduates who are sensitive to the changing business environmental influences and responsive to new ideas in resolving emerging issues confronting business organizations.
In the inherently competitive business world, the successful companies of today and tomorrow are those that internalize values such as productivity, quality, service, competence, innovation and the like. These core values are incorporated into the program.
In order to qualify for the degree program, a minimum of 102 credit hours of courses is required. Of these, 98 credit hours are prescribed while the remaining 12 credit hours (equivalent to 4 courses) are to be chosen from the respective areas of specialization.
Currently, the Bachelor of Business Administration program allows students the option of specializing in:
- Marketing
- Human Resource Management
- Finance
- International Business
- Information Technology
- General Management
Faculty Requirement
Students without a credit in mathematics at the SSS/SHS level or its equivalent are required to pass OUM's Preparatory Mathematics (SBMA1103).
Program Structure
| Course Title | Course Code | Prerequisite | Credit Hour |
|---|---|---|---|
| Information Technology Foundation | Mandatory Foundation Course | 3 | |
| Innovation, Technology and Society | Mandatory Foundation Course | 3 | |
| Moral Studies | Mandatory Foundation Course | 3 | |
| Learning Skills for Open Distance Learners | Compulsory University Course | 3 | |
| English for Written Communication | Compulsory University Course | 3 | |
| English for Oral Communication | Compulsory University Course | 3 | |
| English for Workplace Communication | Compulsory University Course | 3 | |
| Professional Ethics | Compulsory University Course | 3 | |
| Entrepreneurship | Compulsory University Course | 3 | |
| Principles of Management | Core Course | 3 | |
| Mathematics for Management | Core Course | 3 | |
| Principles of Microeconomics | Core Course | 3 | |
| Marketing Management I | Core Course | 3 | |
| Financial Accounting | Core Course | 3 | |
| Marketing Management II | Core Course | 3 | |
| Business Law | Core Course | 3 | |
| Company Law | Core Course | 3 | |
| Management Accounting | Core Course | 3 | |
| Financial Management I | Core Course | 3 | |
| Financial Management II | Core Course | 3 | |
| Organizational Behavior | Core Course | 3 | |
| Business Communication | Core Course | 3 | |
| Information Technology for Management | Core Course | 3 | |
| Introductory Statistics | Core Course | 3 | |
| Human Resources Management | Core Course | 3 | |
| International Business | Core Course | 3 | |
| Business Research Method | Core Course | 3 | |
| E-Commerce | Core Course | 3 | |
| Principles of Macroeconomics | Core Course | 3 | |
| Strategic Management | Core Course | 3 | |
| Consumer Behavior | Specialization | 3 | |
| Management & Marketing Strategy | Specialization | 3 | |
| Marketing Research | Specialization | 3 | |
| International Marketing | Specialization | 3 | |
| Educational Acts & Reports | Core Course | 3 |