Program Synopsis
The program is designed to prepare students with the skills necessary to meet today's business demands and those for the future. Students will be provided with a fundamental knowledge of business functions, processes, and an understanding of business organizations in today's global economy.
The program provides students with a solid business core that includes an extensive background in the functional areas of marketing. The main aim of the program is to:
(i) provide basics of marketing and management in the fields of organization, economics and business operation and to produce graduates with the skills, knowledge and values necessary to pursue a career in marketing and business.
(ii) Produce graduates who have an appreciation of Information Technology (IT) and the organizational contexts within which these technologies can be deploy, in order to offer maximum benefit to the business.
The program also introduce students to the field of Information Technology (IT), emphasizing on various IT concepts, principles, tools and their applications to business and management problems and practice. Students acquire relevant and modern IT skills and expertise that will enable them to competently develop IT-based business and management applications and solutions including those relevant to the field of marketing and its practice.
The degree focuses on integrating theory and practice, so that graduates possess the ability to communicate effectively, understand the internal and external environments of business, and appreciate the legal, ethical, strategic and behavioral contexts of business decisions. Graduates on this program benefits from the technology emphasis philosophy of AIT as a technological university, a focus that better prepare them for their career choices, including continued study in a graduate program
Program Synopsis
The program is designed to prepare students with the skills necessary to meet today's business demands and those for the future. Students will be provided with a fundamental knowledge of business functions, processes, and an understanding of business organizations in today's global economy.
The program provides students with a solid business core that includes an extensive background in the functional areas of marketing. The main aim of the program is to:
(i) provide basics of marketing and management in the fields of organization, economics and business operation and to produce graduates with the skills, knowledge and values necessary to pursue a career in marketing and business.
(ii) Produce graduates who have an appreciation of Information Technology (IT) and the organizational contexts within which these technologies can be deploy, in order to offer maximum benefit to the business.
The program also introduce students to the field of Information Technology (IT), emphasizing on various IT concepts, principles, tools and their applications to business and management problems and practice. Students acquire relevant and modern IT skills and expertise that will enable them to competently develop IT-based business and management applications and solutions including those relevant to the field of marketing and its practice.
The degree focuses on integrating theory and practice, so that graduates possess the ability to communicate effectively, understand the internal and external environments of business, and appreciate the legal, ethical, strategic and behavioral contexts of business decisions. Graduates on this program benefits from the technology emphasis philosophy of AIT as a technological university, a focus that better prepare them for their career choices, including continued study in a graduate program
Program Structure
| Course Title | Course Code | Prerequisite | Credit Hour |
|---|---|---|---|
| Information Technology Foundation I | IT151 | - | 3 |
| Business Mathematics and Statistics I | MATH151 | - | 3 |
| Microeconomics | ECON151 | - | 3 |
| Principles of Accounting I | ACCT151 | - | 3 |
| Principles of Management | MGT151 | - | 3 |
| English Composition, Writing & Communication Skills I | ENGL151 | - | 3 |
| Information Technology Foundation II | 1T152 | 1T151 | 3 |
| Information Systems | IT162 | 1T151 | 3 |
| Business Mathematics and Statistics II | MATH172 | MATH151, MATH151 | 3 |
| Macroeconomics | ECON152 | ECON151 | 3 |
| Principles of Accounting II | ACCT152 | ACCT151 | 3 |
| French I | FRN152 | - | 2 |
| Business, Government and Society | MGT251 | - | 2 |
| Principles of Marketing | MKT251 | - | 3 |
| Introduction to Entrepreneurship | MGT261 | MGT151 | 3 |
| Introduction to Human Resource Management | HRM251 | MGT151 | 3 |
| Information Technology Practice | IT251 | IT162 | 1 |
| French II | FRN252 | FRN152 | 2 |
| Group Dynamics & Communications | NT251 | - | 2 |
| Fundamentals of Management Science | MS252 | MATH261 | 3 |
| Principles of Finance | FIN252 | - | 3 |
| Business Law | MGT252 | MGT101 | 3 |
| Introduction to Public Administration | MGT262 | MGT251 | 3 |
| Data Communications & Computer Networks I | CS252 | IT152 | 3 |
| Business and Professional Ethics | BNT252 | - | 3 |
| Services Marketing | MKT351 | MKT251 | 3 |
| Exploring Internet Marketing | MKT361 | MKT251, IT151 | 3 |
| Company Law | MGT351 | - | 3 |
| Production and Operations Management | MGT361 | - | 3 |
| Organizational Behavior | MGT371 | MGT151 | 3 |
| Systems Analysis & Design Practice | CS351 | - | 3 |
| Marketing Channels | MKT362 | MKT251 | 3 |
| Advertising | MKT372 | MKT251 | 3 |
| Product and Brand Management | MKT451 | MKT251 | 3 |
| International Business Management | MGT352 | - | 3 |
| Research Methods | MGT362 | - | 3 |
| Knowledge-based Information Systems | IT352 | - | 3 |
| Cost and management Accounting | ACCT352 | - | 3 |
| Sales and Distribution Management | MKT461 | MKT251 | 3 |
| International Marketing | MKT462 | MGT352 | 3 |
| Risk Management & Insurance | BAFN461 | ACC152, MATH261 | 3 |
| Web Technologies and Systems | IT451 | - | 3 |
| Project Management | MGT451 | MATH261, MS252 | 3 |
| Strategic Management | MGT452 | - | 3 |
| Capstone Project I | MGT471 | - | 3 |
| Web Marketing | MKT452 | MKT251, MKT361 | 3 |
| Retail Management | MKT462 | MKT251 | 3 |
| Integrated Marketing Communications | MKT472 | MKT451 | 3 |
| Business Marketing | MKT482 | MKT251 | 3 |
| Sales Management | MKT492 | MKT251 | 3 |
| Management Information Systems (MIS) | MIS351 | IT162 | 3 |
| E-Applications and Systems | IT482 | - | 3 |
| Procurement Management | MGT462 | MGT361 | 3 |
| Capstone Project II | MGT472 | MGT471 | 3 |